Untitled Document

Profile
London born fashion/advertising photographer, TV commercials director & Director of Photography.
Apprentice
1961 - 1967: Apprenticed as a black and white darkroom printer - specialized in fashion and lith printing for fashion and advertising photographers in London’s West End.
Photographer
1967 - 1979: Worked as a freelance fashion and advertising photographer. Editorial work includes : The Sunday Times Colour Magazine (UK), Vogue (UK), Harper’s Bazaar (UK), Depeche Mode (France), Marie Claire (France), 19, Honey, and many more. More than 70 magazine covers and hundreds of pages of editorial published.
Advertising work includes Levis, Miss Selfridge, Smirnoff, Jaguar, Yardly, Cinzano, Coca Cola, Faberge, Coty Lamon, Wool Council, Courtaulds, Mary Quant, Wallis, Martini & Rossi, Pretty Polly, Bacardi, and many more.
Commercials Director
1980 - Joined Sid Roberson Productions (London) as a Commercials director. Won British Cinema & Advertising Awards 1981 - best cinema commercial and other international awards for Kawasaki commercial.
1981 - 1983 - jointly - represented by PAC in France. Work includes Dim, Chanel 19, Pour Homme, Miss Dior, Kouros, Eminence.

Production Company Owner
1983 - Opened Berkofsky/Barrett Productions in Los Angeles. Berkofsky’s Commercials include Microsoft, IBM, Kodak, L’Oreal, Max Factor, Opium - Yves St Laurent, Miss Dior, Diet Coke, Pepsi Slice, Ford, Lincoln, Honda, Toyota, Acura, VW, Audi, Opel, Bridgestone, BMW, Kawasaki, Budweiser, Coors, Miller Light, Cool, Levis, Gold, Diamonds, Elizabeth Taylor’s Passion, Michael Jackson’s LA Gear, AT&T and Sprint.
Return to London
1995 - Returned to London to regenerate European work in the UK, Italy, Germany, Holland and France.
Commercials include: Warner Bros (Australia/ Germany) West Cigarettes (Poland/Germany), Opel (Germany), Center Parcs (UK), Barilla and Richiarelli (Italy) Dove (Euro-wide.)
Back to Los Angeles
2004 - 2006 - Returned to photography to shoot the Producers Guild Of America’s - ‘Truth in credits’ campaign with producers Kathleen Kennedy, Dino DeLaurentiis, Jerry Bruckheimer, Norman Lear and Martha Kauffman. 12 posters for The Santa Monica Bay Physicians Group and a 48ft billboard for Carneys.
Awards
Awards and honors include D&AD (UK), New York Art Directors, British Cinema and TV Awards, Cannes Awards, New York International Awards, London International, Krakow Film Festival and Clios.
Thanks to Terence Donavon, David Puttnam, Sid Roberson, Max Henry, Martin Mahew, Eve Russell, Thierry De Ganet, Andrew Harlow, Brian Jaquest and Cleobelle